Sorry short sellers, not GM, Ford and Chrysler. No, I'm talking about title insurance.
LandAmerica, the nation's 3rd largest title insurance group (Lawyers Title, Commonwealth Title and lesser titles) agreed last Friday to be acquired by Fidelity, the nation's 2nd largest title insurance group (Fidelity National, Chicago Title and other titles). Over the next couple of weeks Fidelity will complete its due diligence and then complete the deal next year.
Title Insurance is sold through a two-part distribution system. Underwriter owned offices sell about 40 percent of all title insurance and 60 percent is sold by independently owned title agencies (agents) under a contract with one or more underwriters.
The Fidelity group will control about 45 percent of the combined national title insurance distribution system after the merger, as measured by 2007 American Land Title Association (ALTA) compiled statistics. The First American group controls 30 percent of the national distribution system.
The whopping combined 75 percent share of control by just two industry players is worrisome. I hope that other title agents and title underwriters share my concern. Will customers of title industry take a long hard look at this Vegas wedding, too? Title insurance is too important to the free and efficient sale and mortgaging of real estate for them not to.
Underwriters can exert significant control over an agent's business through the agency contract. The ability of agents to move business to another underwriter balances the relationship. Over the last 20 years underwriter consolidation reduced the choices for agents and the agent's clients.
Underwriters are now less accommodating to agents on a variety of levels. Underwriters are unilaterally changing premium rates and splits, minimum remittances, underwriting coverage and territory. Bad agents are finally being cancelled because of poor performance. Good agents are being cancelled because they don't fit into some recently concocted metric.
This merger will significantly affect what title agents can do to help their customers. Going forward, pricing, underwriting and service will be subject to less competitive pressures. Fidelity already announced plans to increase its rates nationwide. Won't that be easier now?
This merger is probably a good thing for current LandAmerica policyholders. But with fewer choices, less competition and a narrowing distribution channel, will title agents and their customers benefit from this merger in the long run?
The Federal Trade Commission and various state insurance regulators will review the merger. The effect of this merger on the national title insurance distribution system is unprecedented. Will this effect be considered if approval is granted? Ownership of property records databases, the historic concern of the FTC, should not be their only concern this time. The business objectives of the Big Two are identical today - cut costs and improve profits. Will this common objective lead to similar (albeit independent) market strategies limiting choices for agents and their customers.?
One thing is certain. The landscape of the title business is now irrevocably changed. Will it be a change for the better? Let me know what you think.