Opening Titles and Closing Remarks

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If One Blog is a Great Start, then Two Blogs Are . . . Introducing Branding Chaos.

I'm addicted. Some of you are there with me. Getting up early. Staying up late. Writing. Posting. Thinking about writing. Thinking about posting. Praying for comments!

And I've done it again. I've started another blog; this time with my friend Chris Dickens. It's called Branding Chaos.

Branding, as in what many of us participating in social media are trying to do. Create a personal Brand. Create power in our Brand. Drive business to us because of our Brand.

Chaos, as in the scientific sense of the word.  A system so large, interdependent and complex that predicting its behavior is impossible. That's how we see Social Media.

Branding Chaos is for Bloomington business. Chris and I hope to introduce Bloomington businesses to social media and discuss it in a friendly "Look what I just discovered!" manner. Chris, an IT professional, will also post about technical issues that sometimes complicate our social media experience. And when other Bloomington business owners take the plunge into social media, maybe Branding Chaos can be a forum for us to share what they're doing and for them to share what they're learning? We hope so.

Chris and I are not experts but we are certainly social media enthusiasts. We both feel that if we can help a few of our neighbors become active participants, it will enhance what we're trying to do in social media with our businesses. We're trying to help create our market. We're trying to get Bloomington past the "well, nobody else is doing this" stage. We're trying to accelerate the adoption of social media in our community.

I will continue posting to Opening Titles and Closing Remarks. This blog is an important part of my personal and company branding strategy. And I'm more excited than ever given the recent enhancements to the platform by Active Rain. I will repost here an occasional Branding Chaos offering appropriate to a real estate audience.

So if you get a chance, check out Branding Chaos. The link will always be over there on the right. I'd love to know what you think.

21 commentsJohn Bethell • February 04 2009 05:03AM

Comments

John, It is amazing how much people have in common here on the AR. I also am working to bring our community into the Social Online arena but I am working it at just a little different angle. Thanks for the post.

Posted by Craig Guffin Realtor® Sedalia Mo Real Estate (Coldwell Banker Monsees Realty) about 1 year ago

Im bad but no quite that bad. LOL being up at 5:45 and logging in then running to a pc every chance i get and browsing my crackberry. No im not bad.

Posted by Laura Jefferson (Acquire Real Estate) about 1 year ago

great idea on the branding - so many agent do not realize how important their branding message is - it needs to be consistent and clear all the time

Posted by Randall Sandin, 843-209-9667 ~ Search for Charleston SC Real Estate~ (Carolina One Real Estate) about 1 year ago

My postings have become part of my lead generation time. ..

Posted by Fernando Herboso Broker: Check All www.ReallyNiceHomes.com in MD & VA (PrimeTime Realty Homes- Associate Broker 240.426.5754) about 1 year ago

John. I think that personal branding is a good thing, although very difficult to try and distinguish yourself from the crowd.  I get up early and do AR, I also consider it just part of my marketing plan.   Thanks again.  kevincavanaughonline.com

Posted by Kevin Cavanaugh Associate Broker, ABR, GREEN (Better Homes and Gardens Real Estate - Rand Realty) about 1 year ago

I thought I was the only one showing these symptoms!  :-0

Posted by Zilkia Olmeda-Martins, GRI, Realtor San Antonio Texas Luxury Homes (Coldwell Banker D'Ann Harper) about 1 year ago

John, I feel that building a forum or a local community is going to be the next step in social media.  Right now, it's great that you can communicate with family and friends around the world, but as far a business goes, there's not much of a reason to have a friend in Iowa if you own a restaurant in Montana.  Building a local forum for businesses is a fantastic idea to help everyone network.

Posted by Troy Erickson - Your Chandler, Gilbert, Queen Creek Realtor (Terra Solis Realty, LLC) about 1 year ago

John,

I love the new blog. Great name...really drives home your message.

Posted by Shuki Haiminis (Lofts.com) about 1 year ago

And then, there are those of us that become completely consumed without the need for MULTIPLE obsessions :-)

Posted by Rachel Dollar (mortgagefraudblog.com) about 1 year ago

Craig: Yes, there's a lot to share here. One need just look around a bit.

Laura: I've resisted the urge to use my crackberry for any other than email, twitter and facebook. Oh . . . I guess that's a lot. lol

Randall: Good points! I definately can benefit from a more precise message, too.

Fernado & Kevin: I consider this part of my marketing/sales time. It may seem like a lot commitment, but divided over the number of contacts I make (even a small number) its very effective.

Zilkia: My name is John. I'm a blogiholic.

Troy: Thanks for the encouragement!

Shuki: Thank you!

Posted by John Bethell (John Bethell Title Company, Inc.) about 1 year ago

Rachel: I visit mortgagefraudblog. com regularly. You've done a wonderful job creating a primary online source for this useful information. Thank you for stopping by!

John

Posted by John Bethell (John Bethell Title Company, Inc.) about 1 year ago

I'm glad you enjoy our efforts to seek and destroy (and publicize) mortgage fraud!!  A perceived disintegration of the difference between the "truth" (on the one hand) and a "lie" (on the other) contributed as much or more to this bubble as many of the other factors and factions that are currently being defiled by the media ... and public. 

We also enjoy your efforts and those of your colleagues on Active Rain ... 

Rachel

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